Sunday, October 24, 2010

Powering the Digital Marketing Growth


In 2001, Mike at the Microsoft lab in Seattle, testing a suite of e-commerce applications.
As VP, Chief Application Architect at Rebellium, Mike was responsible for a range of activities, from technical strategy and solutions architecture to managing search and email marketing campaigns, in industries such as consumer electronics, telecommunications, media, retail, office supplies, health, legal, and finance. Companies he has helped strengthen during his 6 years tenure at Rebellium are: Grand & Toy, Canon Canada, Telus Mobility, Kaboose, Fidelity Investments, Bell Canada, Fraser Yachts Worldwide, Odyssey Time - Seiko Watch, AstraZeneca, Geosoft, Kaboose, and Koskie Minsky, among others.

Digital marketing highlights in Mike's career at Rebellium included managing B2C and B2B email marketing campaigns for the largest TELCO companies in Canada; organic search engine optimization and pay-per-click search marketing for Grand & Toy, Canada's largest commercial office products company; SEO and PPC search marketing for Fraser Yachts Worldwide - the largest yacht services provider in the world, specializing in luxury yachting and mega-yachts.

in Rebellium, Mike contributed his technical expertise to content management projects for Canon Canada, designed information architecture for Grand & Toy, Bell Canada, Kaboose and Geosoft, and architected a variety of database-driven applications for Telus Mobility, Odyssey Time - Seiko Watch, and AstraZeneca, to mention just a few.

Mike continues to consult Rebellium in the areas of search marketing, email marketing and information architecture.

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