Sunday, October 24, 2010

Leading the Single Entry Point Revolution

Fast forward to October 24, 2010 and you find Mike focused on the search, email and analytics practice and leading the development of the Single Entry Point Email Marketing next generation product.

Launched first in early 1999, many innovations, thorough testing, and a great deal of passion are making today's generation a powerful alternative in the marketplace.

Mike is also the author of the sep.ME - Short URL Management for Business service. Recently launched to the public, sep.ME provides not only the means to shorten long URLs into unique, personalized links for easy sharing - but also the tracking tools that help you better understand your marketing efforts.
It's 100% FREE - try it at: http://sep.me or about it on this page.

Under his Single Entry Point label, Mike envisions highly measurable online marketing campaigns for companies of all sizes, funneling multiple streams of data through a single entry point. It permits us to capture, gauge and analyze in-depth campaign performance and determine marketing profitability. This marketing tactic is vital in today's competitive market, especially when integrated, multi-channel advertising is becoming a reality and, more importantly, a necessity.

His friends call him a techie that speaks marketing and sees life in stills photographs.

As a member of the Interactive Advertising Bureau of Canada, Mike sits on the IAB Search Engine Marketing committee as well as the IAB Agency Council. IAB Canada Opens in new window works with advertisers, agencies, and publishers to establish and communicate Interactive advertising best practices.

Next to his interest in marketing and technology, Mike is also involved in a variety of other exciting projects including Nature Research Photography and Videography Opens in new window. Mike's nature photographs have been licensed by a variety of nature organizations, universities and schools in both Canada and United States and have been published in magazines, calendars and online.
Learn more about his nature involvement at www.MikePhoto.com

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